A Tale of Two Emails
Left Brain Marketing's, Malcolm Friedberg, analyzes two emails, from two different companies, that arrived within two minutes of each other. He reviews five important areas of every marketing email (Subject Line, Personalization, Call to Action, Value, Tone & Length), and provides a brief analysis of how each email faired. This information contained in this presentation is relevant to every email program and you’ll be able to apply it to your next project for better results.
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