Many formerly product-centric businesses are adding large services components to their business model. This is driven by the desire for greater customer intimacy, changes in customer buying behavior, technological advances, industry regulation, the green imperative and the search for new sources of revenue growth.
This is causing structural change in industries such as high tech manufacturing, media, transportation, logistics, financial services and utilities.
The telecommunications industry is seen as being a leader in providing and monetizing services to large volumes of customers.
- What best practices can be leveraged and applied to other industries?
- How can telecom operators profit from this shift and become part of the solution for other sectors of the new service economy?
